Lucinda Vaughan-SteelWhy Customer Service Teams Should Sit Under MarketingStop cancelling out all your marketing efforts with terrible customer service experiences.Feb 5, 2021Feb 5, 2021
Lucinda Vaughan-SteelWhat Marketers Can Learn From Politicians: The AOC MethodLove her or hate her, US Democrat representative Alexandria Ocasio-Cortez (AOC) is a marketing force to be reckoned with. Her politics and…Feb 1, 2021Feb 1, 2021
Lucinda Vaughan-SteelHas Activision Ruined Blizzard? A lesson in brand and positioningWith Vicarious Visions announced to be folding into Blizzard there has been a lot of talk around the quality and standing of Blizzard…Feb 1, 2021Feb 1, 2021
Lucinda Vaughan-SteelCrossFit Crisis: Brand AnalysisEvaluating the CrossFit brand in light of the most recent crisis, how its actions as an organisation match its values and damage to the…Jun 21, 2020Jun 21, 2020
Lucinda Vaughan-SteelThe CrossFit Crisis: A Marketing PerspectiveThis post will attempt to dissect the CrossFit crisis from a marketing and branding perspective. It’s an unusual situation where two of my…Jun 20, 2020Jun 20, 2020
